close up of new logo in progress and colour swatches

Top Reasons for a small business rebranding

In a workshop tucked away in the heart of Suffolk , a rebel poured her heart into crafting a product that defied the norm. 

I knew from the start that my mission was far beyond just delivering a product to the market. I wanted to build a community, an army of like-minded individuals who shared my beliefs in honesty, sustainability, and ethical practices. But as I began to gain traction, I soon realised the need for a transformation, a rebirth that would reflect my evolving vision.

Why Rebrand?

Rebranding is not merely a buzzword thrown around; it's an essential tool for growth, adaptation, and survival in a competitive world. Living in an era where consumer preferences and social values are in constant flux. Staying stagnant means being left behind, and that's a risk i'm not willing to take.

Rebranding can be a daunting task, but it's a risk worth embracing. It allows us to reassess our values, redefine our purpose, and reconnect with our audience at a deeper level. It's a chance to shed the old skin and emerge stronger, more aligned with the ever-evolving needs of our community.

When to Rebrand?

Timing is everything, and knowing when to embark on this transformative journey is crucial. Here are a few signs that indicate it might be time for a rebrand:

  1. Evolution is calling: If your brand has grown and expanded its offerings, yet your visual identity remains frozen in time, it's time to hit that refresh button. A rebrand allows you to align your look and feel with your current reality.

  2. Lost relevance: Has your brand lost its grip on the hearts and minds of your target audience? Maybe your messaging feels outdated, or your visual identity fails to resonate with the changing times. A rebrand helps you regain relevance and become a formidable force once again.

  3. Competition is fierce: In today's cutthroat market, staying one step ahead of your competitors is crucial. If you find yourself drowning amidst a sea of similar offerings, a well-executed rebrand can breathe new life into your brand and set you apart from the crowd.

  4. New direction, stronger purpose: Sometimes, a rebrand is not just about aesthetics; it's about realigning your brand with your evolving mission. A rebrand can serve as a visual manifestation of your renewed purpose, creating a powerful magnet for those who believe in your cause.

Stats and Data: Supporting the Case for Rebranding

Now, let's get down to some data-driven facts Smart indights revealed 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products. The research shows that 67% of customers say that a good reputation may get them to try a product, but they will stop buying it if they don’t come to trust the company behind the product.

Furthermore, The Harvard Business review found 64% of consumers cite shared values as the primary reason they have a relationship with a brand.


In conclusion, rebranding is not a whim or indulgence; it's an essential step towards growth, relevance, and creating lasting impact. As we set foot on this thrilling journey, unapologetic in our commitment to ethical practices and sustainability, I invite you to join us. Together, we can defy conventions, challenge the establishment, and forge a brighter future where authenticity and passion are supreme.

Kelly Clark

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